Design process 2

After doing research on the utility assigned, I was able to become familiar with electricity, its uses and how we interact with it on daily basis (simple things just as just turning on a light, plugging something to the outlet, etc.) and also a graphic information that would allow me to create a graphic language for the utility.

Before developing a graphic language for the identity, first further research was done into the field of electricity providers. The research was made in a form of an identity audit. This process helped in seeing whats been done before, what things to take in account for, what not to do, a sense of colour pallets, etc.




This graphic language knowledge became very helpful in the next step of the project which was to create a logo for the utility.